Friday, March 5, 2010
Marketing your courses
What are some of the challenges that you have in these areas? How do you market your courses that are not mandatory or compliance related? Do you find that you are getting the response that you are looking for? What type of resources do you have available to you, and what would you like to do differently?
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Some of the most challenging marketing obstacles are associated with effective networking. Throughout the campuses, identifying the target areas and individuals necessary to effectively market courses and attract the appropriate audience can be difficult due to the rapid/busy pace of the environments. Also, I have found that electronic media is important within the marketing arena; however, it's not always the most effective medium for advertising courses because of the array of professions and employees that travel throughout the different locations. Many of our employees, depending on job responsibilities, do not utilize electronic media consistently and/or on a regular basis but could benefit from some of the professional development course offerings. This sometimes forces you to revert back to "paper" advertisements and "pound the pavement" in effort to attract a more diverse audience of professionals. To this end, in the near future, I would like to implement an efficient measurement tool designed to capture the results of participant responses to marketing efforts.
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